Forest Park Selected as Macy's "Heart Your Park" Fundraising Program in St. Louis

For more information, contact: Jasmine Evans, Forest Park Forever, (314) 367-7275

St. Louis, MO, March 6, 2014  — Forest Park has been selected for “Heart Your Park,” a program introduced as part of Macy’s “Secret Garden” campaign, that aims to raise awareness and dollars for local parks across the country.

From March 7 to March 31, customers at Macy’s five St. Louis stores can donate $1 or more at the register, with 100 percent of the donations benefiting Forest Park. To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total. The five Macy's stores participating here in the St. Louis region are:

• Chesterfield Mall 
• Jamestown Mall 
• Saint Louis Galleria 
• South County Center 
• Alton Square

Forest Park is one of more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” this spring. In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations will go toward making improvements, such as maintaining trails, playgrounds, and ball fields, and everything in between. 

“We are thrilled to partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Lesley Hoffarth, Forest Park Forever President and Executive Director. “This wonderful program, supported by Macy's customers, will directly support our efforts to restore, maintain and sustain Forest Park for our 13 million annual visitors. Forest Park Forever joins the City of St. Louis Parks Department in expressing our gratitude to Macy's for their support."

“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on macys.com with an infusion of garden-inspired merchandise, special promotions and events. For a full list of the parks benefiting from Macy’s “Heart Your Park,” visit macys.com/parks. 

About Macy’s  
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. 

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About National Recreation and Park Association 
The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 40,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit www.NRPA.org. For digital access to NRPA’s flagship publication, Parks & Recreation, visit www.parksandrecreation.org.